Popular Korean Beauty Products that You Must Take a Look

Women these days are very conscious of the skin by taking care of their skin a lot. For this purpose, want high-quality skincare and makeup products with proven ingredients as poor quality one may cause serious damage to the skin. Realizing this, Korea has provided them an amazing solution with Korean cosmetic brands. All Korean skincare and makeup products are very effective and healthy for your skin.

Several online websites provide you a variety of top-quality Korean beauty products. So, do some research before considering any website for shopping.

Furthermore, you may wonder which brand is good for buying Korean beauty products; you are in the right place. This article will help you in learning about some of the top 16 Korean cosmetic brands and their best-selling products. Then you can make a decision on your own about which brand to choose.

Korea has set new trends in makeup and skincare products. At the start, there were not many brands to choose from. But now there are several different Korean brands and their products are available almost at every other local store. It is an amazing opportunity for you if you are a makeup junkie or very conscious about your skincare routine. There are so many brands that you may get confused about which brand to choose for buying your favorite product.

Here is a list of some of the best Korean cosmetic brands for skincare and makeup. No matter what your budget is, there is a suitable brand option for you.


Innisfree is one of the most popular Korean cosmetic brands for natural skincare from Jeju Island.  Several plant-based ingredients are used in making of their products. And Innisfree brings you a natural beauty and also tries to return the benefits to the planet by promoting eco-friendly campaigns. Almost all of their products have a good reputation for skin and completely effective. People of different ages are using their products and satisfied with the results.


It is a very popular Korean makeup brand founded by professional makeup artists in 1993. Clio has a lot of makeup, body care, and nail care products to offer you. Their main purpose is to provide easy to use products to their customers. The company has also branched out to produce other branches like Goodal, healing bird, and Peripera.  


3CE means 3 Concept Eyes, an amazing Korean makeup brand produced by another very popular fashion brand in Korea called STYLENANDA. It is leading a makeup trend with a stylish vibe. According to most of the people, their products have vibrant colors that do not fade off too early. Plus, it’s Instagram-worthy packaging, it is very popular among teenage girls.

Definitely, you will find a huge variety of skin shades for foundation or base makeup, multi shadow palettes, and matte lipsticks that are the must-have items if you are interested in K-beauty. Furthermore, skin whitening products also you will love, especially White Milquidro Cream is very attractive and highly in demand. It is a skin whitening cream containing protein from cow milk and very effective, by moisturizing your skin and giving your skin a brighter tone. You can say that it is a perfect product!


Peripera is a vibrant and colorful makeup brand famous for amazing lip products. Their Ink Velvet lip color is beloved a lot by the customers from all around the world. Not only It keeps your lips smooth but it also free from dryness. Moreover, their double eye mascara is also very remarkable with easy cleansing, smudge-proof.

Holika Holika

The owner of Holika Holika is ENPRANI Co. Ltd. and it belongs to Samsung & CJ Group. Based on the main target audience, Young women and men, they produce colorful products and cute beauty accessories with characters. Not to mention, Holika Holika uses the high-quality formula, and the best ingredients ensure the strength of their products. Their fun and practical products bring instant results, and prices are also affordable.


It was founded in 2006, and it has found its way to Sephora and Europe since then. Tonymoly provides you with outstanding skincare and makeup products in the colorful packaging of fruits and animals. Besides, It is remarkable for its cute and cartoonish packaging that is insta-worthy. Due to these attractive marketing, these products are loved by teenage girls.


The main philosophy of Skinfood is that food is the basis of everything, from mental to physical health and even for a skin condition. Food from all around the world is used for the creation of some brilliant skincare products. Also, Skinfood writes an article about the different foods they use like eggs, honey, etc. to show their benefits in the official blogs in which you can get more information for your fresh skin. Skinfood items will not be a burden on your budget as prices start from $10 or less.


COSRX was founded in 2014 and is very popular with effective products in simple packaging. For lowering the costs, it sells its products online and is based in Seongnam, South Korea. People get attracted to this brand due to the affordable price and high-quality products. It is mainly popular with AHA and BHA skincare treatment by focusing on chemical exfoliation instead of a physical one. This makes them suitable for sensitive and acne-prone skin types. Moreover, COSRX is considered among one of the most economical Korean brands as the starting prices of products are under $5.

Etude House

Etude House is also a well-known brand among teenage girls. All their products come in cute and girly looking packaging. There are several offline shops in Asia like Japan, Singapore, Shanghai, Indonesia, and the Philippines. Moreover, they come up with a variety of products including moisturizer, sunscreen, foundation, eye makeup, and lipstick. One of their best selling lip products is Dear Darling Water Tint, which is all day long-lasting lip tint. Etude House Sunprise Mild Sun Milk is also very famous, and it protects you from the sun exposure and does not look cakey.


It was first established in 2000 and was not very famous at the start. But after the launch of the Time Revolution First Treatment Essence, Missha attained global cult status. It is probably the best product of them you must try. It is a kind of copy of the SK-II Facial Treatment Essence available at a much lower price in sympathy with similar effective ingredients. Also, Missha has started a line of products, especially for youngsters, name A’pieu that produce the best sunscreens. And you must try Missha BB cream cushions as well. it is an affordable brand to buy your favorite products on the prices start from $10.

The Face Shop

The face shop offers you a variety of makeup and skincare products including, natural plant-based cosmetics and several products in collaboration with animated characters. Products by The face shop are low-costs with no compromise on effectiveness. They aim to produce products from natural ingredients avoiding any kind of chemicals with proven ingredients. That is the reason their products are not harsh to your sensitive skin and rejuvenate the original skin beauty of yours. 

Many people from all around the world love The Face Shop Rice Water Bright Essence and Cleansing Oil due to the proven natural ingredients. Plus, It’s BB Cream is also very famous in Japan, and it acts as a primer, moisturizer, foundation, concealer, and even sunscreen. (BUT, you should put sunscreen on it though.) In addition, The face shop has introduced The Therapy Series; work best for anti-aging and traditional Italian method is used in the preparation of these products.

Dr. Jart+

Dr. Jart was founded in 2005 by young Korean dermatologist Dr. Sung Jae Jung, in partnership with Chin Wook Lee. They produce cosmetics for all skin types, especially for aging skin. BB Creams were their first product at the beginning, even though Dr. Jart Cica Cream for calming and soothing made their brand’s popularity, And still, they are famous all around the world. I would suggest you try their unique Dr. Jart+ face rubber mask. With this, you may feel nearly what service you can get from a Korean skincare shop. This is the list of the most popular Dr. Jart products from the cica cream to the face sheet mask. Check it out!

These days Korean makeup and beauty products are very favored among people, especially women of all ages. The popularity of Korean brands increased with the introduction of face sheet masks, BB creams which is a complete base makeup indeed. They are trying to produce healthy and impressive makeup products for people of all ages.  

When talking about Korean beauty products, you may wonder, there are many. And you may feel confused while choosing the right brand. The top 16 of the best Korean cosmetic brands mentioned in this article are very prominent not only in Korea but also outside of Korea. They aim to use the latest technology and producing innovative makeup and skincare products for customers. Now, buy your favorite k-beauty products and make your skin look wonderful!

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